What Is Athleisure ? IT’S NOT JUST A TREND: Have you ever wondered which global fashion brand makes the most money in the world? Ready to find out? It’s Nike. Not Gucci, Not Abercrombie and Fitch. Nike! It’s the iconic sports brand that almost everyone has bought an item from. In fact, if you check …

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TELL ME ABOUT THIS NEW HYPE It took months, literally months, of vigorous investigation and commitment to understand this new culture; this revitalised concept of style and unique fashion dynasty that was introduced by mostly international students who share a real and honest passion for the creative and the unique. At university, I came to …

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